Wisdom defined most rudimentarily is a deep vested understanding of people, things, events, and phenomena resulting in the innate ability to apply these observations into perception, judgment and action. Simply put it’s the ability to observe, perceive patterns, and render those observations into positive decision-making.
We live in a world more connected than ever. Information lies at the mere press of a button. Thousands of our friends, family and acquaintances are only a click away.
In such a time there is no denying that Facebook is changing our media landscape. With more than 800 million users in its network, the size of the world’s third largest country, it’s undeniably one of the most influential social spheres of our time. So what happens when you load all of that activity onto single analytic platform? Imagine the massive possibilities wrapped up in all of the insight gained from that analysis. That is Wisdom.
Our partners at MicroStrategy have developed an app Wisdom called which allows Facebook users to extend their knowledge beyond the insights built into the social network. By segmenting users based on detailed information it reveals insights based on each users specific interests and motivations. It uses that information to target segments with personalized content based on who they are, where they’re from, and what they like. In the words of Microstrategy, Wisdom is a powerful analytic tool, a unique way to learn about new places and things that may spark your interest, and a form of opportunistic segmentation.
With such a multitude of data flowing in and out of our daily movements, our future lies in the creation of tools to harness such data then to make sense of it. Thus Wisdom is more than an app, it is a powerful way to take the reigns of one of the most powerful networks on the internet.
