Imagine the possibilities if you knew as much about your customers as you know about your network. Discover how new analytic technologies let you kick back and make decisions.
Imagine the possibilities.
- Personalize offers for micro to nano segments
- Rapidly create and test micro-campaigns to increase response
- Dynamically set pricing to increase profits
- Speed the delivery of new analytic services
- Blend and cap services to meet ebbs in demand
You’re probably already scouring service detail records and IP logs to discover who does what, when. Billing data adds traces of how much they spend, what they buy, what they view, and whether or not they are worth the risk. The network overflows with data from new channels, new services, new media and new patterns of fraudulent use.
If you’re like other communications companies, these traditional analytics are already running out of steam. So imagine what happens when you bring in new dimensions like location, sentiment and mobile apps. To further complicate matters, the combining of complex analytics from different parts of the business bring the current infrastructure to its knees. Think "fraud-aware nano segmentation" or "multi-channel, real-time offer optimization."
Unlike mainstream data warehouse products, the ParAccel Analytic Platform was designed from the ground up to handle massive amounts of data, unlimited numbers of analytic applications, and vastly complex business analytics. It delivers a truly unconstrained analytic playground for you and your communications business.
Make it real.
Pump in the call detail records, crunch all of the mobile app interactive data, track internet usage, capture interactive set top box data, and create a view of your customer that far surpasses your competition. Your knowledge of your network and customers will unlock new service opportunities, new acquisition and retention strategies, and innovative profit models.
Discover what the world’s most powerful, most prolific, most expansive analytic platform can do to transform your communications world.